Men with lots of fancy cars who live in the right part of town are sending an evolutionary message that they can provide.
And while this study showed that the conspicuous spenders didn't have a long-term advantage, Fisher argued they weren't at a disadvantage either.
And a controversial 2009 study found that while several factors affected a woman's reported enjoyment of sex, the most influential was her partner's income.
So a guy can grab a woman's attention with shiny, expensive objects?
"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car," explained Daniel Beal, an assistant professor of psychology at Rice and a member of the research team.
"People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men might be sending women the wrong message." The women in the study took the flashy car to mean the man was looking for uncommitted sex. Helen Fisher, a biological anthropologist at Rutgers University who has studied romantic love extensively, said studies have widely shown that women like men with resources: They have since the beginning of time because they need someone to help take care of their young.
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These people will have dates on a regular basis, and they may or may not be having sexual relations.
This period of courtship is sometimes seen as a precursor to engagement or marriage.
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